From my range of initial sketches I started to develop a digital template to gain a more structured idea of how these primary and secondary concepts would come together digitally. This gave a better understanding of the form colour and shape within the posters compositions.
I started with my primary concept, using the unified rectangle for consistency and continuity with a flyer design. The template initially looked pretty basic however when I began to translate this into a working prototype it began to take shape into a bold. Using the green taken from the creative networks branding, this creates a single focal point for the important information, juxtaposed against the monotone artwork from the speaker makes this really pop.
My secondary concept works to more of a contemporary aesthetic, with more stylistic features and working with more available white space. This template translated fairly simply into a working prototype, which looked professional and fits the creativity of the college and creative networks brand appropriately. I have slight reservations regarding the legibility of the poster as it doesn't present the same at a glance legibility as my primary concept, which may result in problems with the commercialism of the resolution as it is commissioned to promote the event as priority.
With two concepts developed from sketches to working prototypes, I felt confident with the content created to present these to the rest of the group in order to brainstorm a singular concept to develop as our resolution to the brief.
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