Me and Lo worked closely on the development of the printed materials as Jack focused on the development of the moving image, which we assigned by our individual skill sets and specialisms. I was un-satisfied with the composition of the box and felt this needs the most focused development in order to balance its hierrachical legibility with its aesthetic.
Lo created the below concept image, using type as image formed into a circle, me and Jack really liked the use of type and how this interacted with the Creative Networks logo. This arrangement more sophisticatedly balances the rectangle providing a considered hierarchy and design treatment offering the key information to its audience at a glance.
From this we trailed multiple varied until we collaboratively came up with a developed design direction we were all happy with. We reverting back to the original artwork as we liked how the curves of the tentacles contrasted the clean lines of the rectangle. The developed double circle filled the rectangle space and reinforces Creative Networks as a brand featuring its printed name along with the logo in the centre of the circle. We felt confident in this design treatment and felt it the problems Josh brought up in the briefing.
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