Brief 1 / Creative Networks / Introduction

Briefed on a live opportunity from the CCE team who run the Creative Networks programme to create all of the promotional material for the 16/17 cycle of 5 high profile events within the college. This immediately seemed like a worthwhile brief to engage with due the high profile of these events inviting a crowd of industry professionals from all over the country and the prolific speakers who travel to the college to talk about their practice. This could provide opportunity to display my work and network with these professionals while exhibiting work within this hub of creative talent. 

The brief was briefed in two stages an initial task to determine the finalists, which will then be followed by creating all the promotional material for the events. Joshua Edgington from the CCE team briefed this as the first stage is to demonstrate the style of the campaign through 2 A3 PDF's for two different guest speakers AND/OR a moving image. This would allow us to articulate a design theme and give a good impression of how the final resolutions would look. 

In the briefing it was a requirement to work collaboratively in a small team of 3 or 4 so that the workload can be easily spread and ensure the materials are ready in time for the individual deadlines. It was also briefed that the project was paid adding further incentive to engage with the opportunity. Me and fellow students Jack Solomon and Lo Wilcock teamed up as we are all friends so felt the process would be fairly convenient, and all have different specialisms to offer. Jack is well developed with after effects making Moving image and digital promotion, Lo offers strong printed outputs often working with editorial and poster design as well as myself typically working with concepts, and continuity of campaign design. 

Research Plan: 

Having chosen a group and discussed our first plan of action we agreed to each begin thinking of how to answer the primary problems of the brief creating initial sketches/ contepts and idea generations that we can all bring together in a brain storming session from which we can begin to develop a singular concept for our response to the brief.