Presenting the initial ideas to Jack and Lo, it was really interesting to see the different directions we had taken to the same initial design problem. We took it in turns to sort of elevator pitch our ideas to the group all giving feedback as to what elements of each design treatment we felt worked well and how to improve the overall poster designs.
From a extensive brainstorming session we concluded there was impetus in my rectangle concept, as it collated all the important information the audience will need at a glance perfect for the busy university environment. This bold colour instantly catches the eye drawing the use to the information, which can then be juxtaposed with original artwork from the speaker making each poster unique with the unified rectangles to create consistency across the Creative Networks brand.
From this Feedback session we decided on the consistent rectangles as a design theme for the promotional materials. With this established I sent Jack and Lo the original file to develop and work on to create a truly collaborative approach to the brief.
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