Jack took lead on the moving image mock ups as his skill set was most suited to digital design and moving image. We all brainstormed how we wanted these to look and feel within the space. Considering the close consistency of the poster, it was only natural for this to merge in with the moving image to keep the campaign as unified as possible. The first image features the circle design from the poster with the speaker name rotating clockwise and the creative networks rotating counter clockwise with the logo in the centre. The simplicity of this image works particularly well allowing it to be ran on an endless loop throughout the night.
The second motion graphic was created as a speaker introduction, which features a lecture theatre and glitching type to form the rectangle from the poster coming together to form a concise introduction prior to the talk. This works in building up imminent excitement and letting the audience know to settle down as the talk is about to start. These moving images tie in succinctly with the printed collateral to form a strong unified concept that follows a singular design direction, allowing there to become a sense of unity within the Creative Networks brand.
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