With a concept and design direction we felt collectively happy with Myself and Lo scheduled a feedback session with tutors, who would be able to offer an external viewpoint into our concept to develop and perspectives we may have missed in the 'designers bubble'. This was extremely worth while as Amber was able to offer critical and commercial awareness we had not considered. Overall the concept was praised with the use of the rectangle to create at a glance information and this translated directly into the flyer for synergy further extended this. The use of consistent features addresses concerns raised in the briefing and the use of artist imagery will help to make each poster unique for different events. Suggestions for improvements were that the speakers name became slightly illegible when placed in the circle especially at a glance from a distance, it was suggested either reinforcing this name below or removing it all together. Further feedback suggested that we should submit a series of posters for different speakers to demonstrate how this concepts works over a series of speakers and disciplines.
This feedback was beneficial as it gave chance to rectify questions that would come up from the CCE team when judging the entry. It also provided opportunity to hear a third party perspective of our concept and design treatment. From this feedback further development was undertaken removing the artist name from the circle sequence and placing it below within the rectangle in display type to ensure it stands out at the top of the posters hierarchy.
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