Sunday, 20 November 2016

Brief 1 / Creative Networks / Mike Mignola / Evaluation

Printing the final series was a good opportunity to see all the work together and demonstrated how well the collateral worked together as a set creating clear continuity between each individual element, thus creating a strong college wide identity for the event. When it came to setting up the event the space was arranged differently to proposed with meant a small deal of improvising with the available walls / fixtures. In the reception area we hung the largest set of A2 posters to immediately re-assure an external audience they were in the right building etc and create a strong opening to their user experience. From this the decor followed through to the main event space, which featured the creative networks presents vinyl, mirrored by two further poster sets with flyers placed on each table. This worked effectively in creating a centralised home for the event featuring a range of different promotional materials however noted for the next event the scale of the posters should be lager as from a distance they are lost within the available wall space. Finally a further poster set was placed on the route to the lecture theatre, once again as a means of reassuring the audience they were in the right place however this could be further extended in the future with floor vinyl as a means of way finding. 


As a first event we were pleased with the results as the space was appropriately decorated and was produced to a professional standard. However looking forward to the remaining events with a better knowledge of the space and format of the events, we agreed we would need to upscale the whole production with larger A1 and A2 poster series, increased numbers of posters / flyers and a more active way finding system. After the event we recited feedback from the CCE team thanking us for the work and that the resolutions were very well received and looked great, this reinforces we satisfied the clients needs and can use this as a platform to build from in developing the rest of the years promotional materials. 


"Just wanted to say thanks again for all your work – it all looked great and was very well received. I’ve got the remaining posters in our cupboard if you need any copies." 
- CCE Feedback

College Entrance 


Main Event Space 

Lecture Theatre walkway 

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