Exploring this years range of YCN briefs I was surprised how many initially appealed to an illustrative resolution, making it slightly more difficult to select the most appropriate brief to my practice. Having entered the competition last year unsuccessfully winning I looked back at last years response to the brief and established by resolution was too complicated in its concept, revolving around many individual elements that would have ultimately been very costly to implement on a live platform. From this I go into this years briefs with a refined clarity in the hope of creating a simple and effective concept to base my resolution from in order to appeal to the commercial judges yet appealing the same enthusiasm creatively to ensure this resolution is striking unique and most importantly an innovatively creative response to the brief.
No comments:
Post a Comment