From the meeting with the CCE team it was established that the artwork would have to be altered to create a unique image to void and image rights concerns, it was also identified a set of 3 different posters would work effectively to create diversity within the promotional materials. Over these three posters we chose to stagger the box that would follow on to the subsequent events continuing this continuity and providing a more aesthetically balanced poster series.
From the original development, I then chose the centred box to design around, with this change the original image needed to be modified to create a unique new image, avoiding the before mentioned image rights with the speaker. This was created through cloning individual tentacles balancing the image and creating a subtle juxtaposition to the harsh clean lines of the rectangle.
With this imagery composition development I started to experiment with colour compositions, acquiring feedback from Jack and Lo it was decided to use a red colour palette for the poster as the speaker is most renowned for his work on Hellboy which is stereotypically red. From decision I trailed a solid monotone background however felt the sporadic addition of red dots within the tentacles added an extra element of depth to the image as the monotone original looked relatively flat. Looking at Lo's final design she had included elements of greyscale within her poster, developing further I experimented with the addition of two shades of grey which complemented the red to give the final design an even balance of white and colour.
The final poster design works appropriately within the series created in collaboration with Jack and Lo. The rectangle features the distinct Hellboy Red for instant audience recognition, This box sits centred within the poster and provides all the information in one concentrated area therefore available at a glance, this is consistent across the poster series for ensured continuity. This makes the poster suitable for its environment within college particularly in busy hallways and communal spaces. To ensure this primary focal point stands out a monochrome colour palette was established however through development it was identified that the spot colour of the red could be sporadically placed within the imagery to remove the 'flat' aesthetic that was brought up in feedback of the monochrome variant, Instead this development injects a more playful and eye-catching use of colour. The imagery itself is modified from an original Mike Mignola sketch to avoid and image rights queries. The cloning of individual tentacles balanced the image around the full circumference of the rectangle and provides a stark juxtaposition against the clean lines of the box. These features allow a unique resolution to the design problems faces yet work appropriately in the collaborative set through the use of prescribed continuative features that will over time establish the creative network brand more assertively within the college environment.
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| Final Design |
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