The flyer designs took the rectangle directly out of the poster design as described in the original creative networks pitch, this creates seamless continuity between the printed collateral clearly reinforcing the presence of the event college wide. For this reason the front of the flyer design is taken directly from the poster so the audience can begin to become familiar with this format that will be produced consistently across all of the 16/17 cycle of creative networks events, with the only attrition being an LCA logo at the bottom of the flyer reinforcing the colleges backing of the Creative Networks programme.
Translating the artwork onto the flyer required further manipulation, The tentacles worked well creating interesting shapes and curves to catch the users eye, this is contrasted with a stroke box with a much larger skull inside. This was altered from the original image to create a much simpler aesthetic that worked more appropriately on the smaller A6 scale of the flyer. This image also taken from the speakers work is punchy and lends itself well to the two tone colour scheme.
When it came to printing the flyers we tested a black ink on red stock variant against full colour. We really liked the aesthetic the coloured stock provided however determined that it was too thin for purpose giving the flyers a cheap and un-fullfilled production value. From this it was concluded to use the full colour print method for this event, with note to look into to other stock options outside of college for the future events.
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