With a concept defined, I saw it fit to gain some generalised aesthetic inspiration that would lead me into the initial idea generation for the campaign. I based this research from contemporary design styles that would particularly engage a millennial audience using identifiable brands as a starting point. These images are collated into a board that can be referenced throughout the design process to ensure the design follows a contemporary aesthetic the client asks for within the brief. The brief focuses a several times on the contemporary nature of the creative resolution and its applicability to a millennial audience. Isolating trends within contrary graphic design such as a movement towards refined 'flat design' and the use of prominent typography complemented with shape and colour will develop a strong appeal to this millennial audience isolating inspiration from popular millennial brands such as Addidas' Stan Smith campaign.
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